The beauty world is constantly evolving, with each year bringing fresh trends and innovative techniques. As professional makeup artists, we're always excited to see what new looks will dominate the beauty scene. For 2024, we're seeing a fascinating mix of minimalist approaches with bold statement elements, reflecting a broader cultural shift toward self-expression and individuality in beauty.
1. Glassy, Luminous Skin
The "glass skin" trend that originated in Korean beauty continues to evolve in 2024, with an emphasis on creating a luminous, almost reflective complexion. Rather than heavy foundation coverage, the focus is on perfecting skincare routines to create a naturally flawless base.
To achieve this look:
- Invest in hydrating serums with hyaluronic acid
- Use lightweight foundations or tinted moisturizers
- Apply liquid highlighters to high points of the face before foundation for a "glow from within" effect
- Finish with a dewy setting spray rather than powder
2. Bold Graphic Liner
Classic cat-eye liner has transformed into artistic, graphic shapes that make a statement. From double-winged liners to geometric shapes and colorful accents, 2024 is all about creative expression through liner.
Popular liner trends include:
- Floating crease lines that follow the natural contour of the eye socket
- Negative space liner with breaks or gaps in the line
- Double-winged liner with one line following the lash line and another above the crease
- Colorful liner in unexpected shades like cobalt blue, emerald green, or vibrant purple
For precision application, gel liners with a fine brush often provide the most control, especially for those newer to graphic liner styles.
3. '90s Inspired Lips
The '90s revival continues with lip trends that echo the supermodel era. We're seeing the return of lined lips with brown-toned nude lipsticks and glosses. However, the modern interpretation is less harsh than the original trend, with softer blending between lip liner and lipstick.
Key elements of this trend:
- Slightly overlined lips using a liner 1-2 shades deeper than your natural lip color
- Brown-toned nude lipsticks in satin or semi-matte finishes
- Clear or slightly tinted gloss applied to the center of the lips for dimension
4. Colorful Eyeshadow Placement
While neutral eyeshadow palettes remain popular for everyday wear, 2024 brings creative color placement with unexpected pops of color. Rather than blending multiple shades across the entire lid, the trend focuses on strategic placement of single bold colors.
Trending color placement techniques:
- Inner corner pops of color in contrasting bright shades
- Underline color on the lower lash line while keeping the upper lid neutral
- Color blocking with distinct sections of different shades
- Watercolor-inspired soft washes of pastel colors
5. Soft-Sculpt Contouring
The heavy contoured look of previous years continues to soften in 2024, with an emphasis on natural dimension rather than dramatic shadows. Cream and liquid contour products dominate, creating a seamless blend with the skin.
Achieving soft-sculpt:
- Use cream or liquid contour products that are only 1-2 shades deeper than your natural skin tone
- Apply with a damp makeup sponge for the most natural finish
- Focus on the natural hollows of the face rather than creating harsh lines
- Layer gradually rather than applying too much product at once
6. Fluffy, Laminated Brows
The "soap brow" trend has evolved into a more refined "laminated" look, with brows brushed upward and set in place for a fuller, fluffier appearance. This creates a youthful, fresh look that frames the face beautifully.
Products and techniques:
- Brow lamination treatments for longer-lasting results
- Clear brow gels with strong hold for daily styling
- Brow pens with fine tips to add hair-like strokes where needed
- Brushed up at the front, following the natural arch toward the tail
7. Multipurpose Products
As consumers become more conscious about sustainability and streamlining their routines, multipurpose products are gaining popularity. Cream products that work on lips, cheeks, and eyes offer versatility and reduce the number of products needed.
Popular multipurpose trends:
- Tinted balms that work for lips and cheeks
- Cream blushes that double as eyeshadow
- Bronzers that can contour and warm up the eyelids
- Highlighting balms that work on facial high points, body, and inner corner of eyes
How to Incorporate These Trends
While it's fun to experiment with new trends, it's important to adapt them to suit your personal style, face shape, and lifestyle. Here are some tips for incorporating 2024 trends into your makeup routine:
- Start with one trend at a time rather than changing your entire routine
- Consider your face shape and features when trying new techniques
- Adapt trends to suit your personal style and comfort level
- Balance trendy elements with classic techniques that work for you
Remember that trends are meant to inspire creativity, not dictate how you should look. The most important aspect of any makeup look is that it makes you feel confident and expresses your personal style.
At Moment Craft, we love helping our clients experiment with new trends while ensuring the looks enhance their natural beauty. Whether you're interested in trying a bold graphic liner for a special event or want to master the glass skin technique for everyday wear, our team is here to help.
Which of these 2024 trends are you most excited to try? Let us know in the comments below!
